RED Collector's Book

As part of the RED Tour merchandise campaign, I was directed to develop a stylized photography book T.Swift fans would go mad for, but could hold it’s weight as a high-design, collector’s piece. Numerous hours were dedicated to retouching, coloring, and theming original album photographs by Sarah Barlow in order to create this oversized, perfect bound piece.




Print Design


Art Direction, Bethany Newman
Design, Retouching, Alyssa Butler
Retouching, Aaron Rayburn
Photography, Sarah Barlow

Nashville ADDY, Gold
District 7 ADDY, Silver



Red is such an interesting color to correlate with emotion, because it's on both ends of the spectrum. On one end you have happiness, falling in love, infatuation with someone, passion, all that. On the other end, you've got obsession, jealousy, danger, fear, anger and frustration.  — Taylor Swift




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