The Wise on Foster
Located on historic Foster Street in Downtown Dothan, Alabama, The Wise building is a dedicated event venue. The building, originally built by the Wise family in 1920, was painstakingly restored as an open, two-story structure, keeping the original ironwork, brick, and over-sized skylight toward the back of the space. I was approached to design a brand indicative of the building’s style and era with a modern, sophisticated look for high-end event clientele.
Foil business cards catch the eye of desired high-end corporate planners and brides seeking a refined look for their event and reinforce the iron and metal details cast in the Wise building's storefront.
Historic City Council approval was attained and building signage was planned using wrought iron pins already existing in the brick façade. Durable, gold vinyl applied to a smooth black metal substrate glows in the setting sunlight and in the evening with yellow window event uplighting.